Design direction for Saucony’s SS26 season, introducing a new generation of speed-performance tech
Saucony's SS26 season is anchored in our continued Run As One platform—following real runners embedded in Chicago where we shot the campaigns—through a weekend to capture real energy across performance and lifestyle. I managed art direction in post-production, building flexible design systems across ecommerce, paid media, and retail channels.
Senior Brand Designer........................................................................................................................................................................................................Julia Dann
Senior Digital Designer........................................................................................................................................................................................................Katie Weis
Senior Digital Designer........................................................................................................................................................................................................Josh Sikkenga
Senior Designer........................................................................................................................................................................................................Jihad Lahham
Lead Photographer, Performance........................................................................................................................................................................................................Cameron Strand
Photographer, Lifestyle........................................................................................................................................................................................................James Lacroix
Photographer, Lifestyle........................................................................................................................................................................................................Nic Sagodic