Led creative development for Saucony's SS26 season, anchoring the campaign in the continued Run As One platform—following five friends, real runners embedded in Chicago where we shot the campaigns—through a weekend to capture real energy across performance and lifestyle. For the Endorphin Azura launch, we developed a distinct nighttime visual language using flash photography and motion blur to convey speed and movement, marking a tonal shift from the broader campaign. We directed the Guide 19 campaign with a focus on the female demographic, and extended the season's lifestyle collection into performance territory by shooting the cast running—building continuity between the performance and lifestyle. I managed art direction in post-production, building flexible design systems across ecommerce, paid media, and retail channels.